Challenges Faced by Fine Fences
Fine Fences, a Vancouver-based fencing company, needed a website that could generate leads via improved strategy and flexiblity. Their old site was built in old version of wordpress and wasn’t producing any results, so they decided to have a new website site focus on improving user experience and generating more business.
The main goals were:
Modernize the website design
Improve user experience (UX)
Increase leads and online inquiries
Optimize for local SEO
Our Website Redesign Strategy
We designed a custom WordPress website tailored for Fine Fences’ business. The focus was on flexibility, strategy, and conversion optimization. Key actions included:
1. User Experience Improvements
Intuitive navigation and mobile-first design
Fast page loading for desktop and mobile
Clear service pages highlighting fencing solutions
2. Strategic Calls-to-Action
Carefully placed CTAs guiding visitors to request quotes
Action-oriented copy focused on generating leads
Optimized placement to maximize engagement
3. SEO and Content Optimization
Local SEO for Vancouver fencing searches
Optimized headers, meta titles, and descriptions
Keyword focus: Vancouver fencing company, fencing services Vancouver, residential and commercial fences
4. Flexible Admin Editing
Results
- Improved user experience
- Modern look-and-feel
- Enhanced admin editing
- Increased Traffic and Leads
- Improved keyword rankings with new web design
Conclusion
A strategic website redesign can turn an underperforming site into a powerful lead-generating machine. By combining UX best practices, SEO, and conversion-focused design, Fine Fences now enjoys a website that not only looks great but delivers measurable business results in Vancouver.
