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Luminary Software Designed a New Website for IdeasInc

Background



IdeasInc is a non-profit organization that helps entrepreneurs from all backgrounds and levels of experience start and grow their new businesses. With the mission of promoting entrepreneurship and innovation, IdeasInc wanted to enhance its online presence with a more professional and engaging website.



Challenge



The existing website had several limitations:





  • Outdated design that did not reflect the organization’s mission




  • Poor visual appeal and lack of engaging multimedia content




  • Difficult navigation and a confusing user experience




  • Limited ability to highlight the team and success stories





IdeasInc needed a website that would amplify and illuminate their brand, engage visitors, and clearly communicate their mission to potential entrepreneurs and stakeholders.



Solution



Luminary Software, a leading web design agency in Saskatoon, partnered with IdeasInc to reimagine their website. Our team focused on creating a minimalist, clean, and professional website that positioned IdeasInc as a leading non-profit for entrepreneurship in Saskatoon.



Key improvements included:



1. User Experience & Navigation





  • Streamlined and intuitive navigation for easy information discovery




  • Mobile-friendly, responsive design for desktop, tablet, and mobile users




  • Organized content structure for improved accessibility and engagement





2. Visual & Multimedia Enhancements





  • High-quality professional team photos to showcase the staff




  • Embedded video content to highlight initiatives and programs




  • Clean, minimalist design to emphasize professionalism and clarity





3. Content & SEO Optimization





  • Content structured to highlight mission, goals, and success stories




  • On-page SEO elements optimized for Saskatoon non-profit searches




  • Headings, meta descriptions, and internal linking to boost local search visibility





4. Admin & Content Management





  • Easy-to-use content management system for staff to update pages




  • Flexible templates for new programs, events, and news updates





Results



The new website launched by Luminary Software for IdeasInc received excellent feedback from visitors and stakeholders alike. The website's new design and content were much more engaging, informative, and visually appealing than the previous website.



The website's minimalist and clean design, coupled with high-quality video and professional team photos, amplified and illuminated the IdeasInc brand. The user-friendly interface and intuitive navigation helped visitors find the information they needed quickly and easily.



The new website designed by Luminary Software for IdeasInc represented the organization's mission, values, and goals accurately, helping to position the organization as a leading non-profit organization dedicated to promoting entrepreneurship and innovation.



Conclusion



Our expert team of designers and developers worked closely with IdeasInc to design a new website that accurately reflected the organization's mission, goals, and values. The new website was minimalist and clean, with high-quality video and professional team photos to amplify and illuminate the brand.



The website's user-friendly interface and intuitive navigation made it easy for visitors to find the information they needed. The website's content was engaging and informative, encouraging visitors to explore the site further.



The new website designed by Luminary Software for IdeasInc was a resounding success, receiving excellent feedback from visitors and stakeholders alike. The website's new design and content accurately represented the organization, helping to position IdeasInc as a leading non-profit organization dedicated to promoting entrepreneurship and innovation.


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